Southern California Organics Marketing Summit
Creating Stable and High Value Soil Amendment Markets
Time: 10 am - 3 pm - Lunch Provided
Location: Irvine Ranch Water District
Sponsor: The Utility Branding Network
Co-Sponsors: Southern California Alliance of Publicly Owned Treatment Works (SCAP)
Association of Compost Producers (ACP)
The Utility Branding Network invites you to attend an interactive marketing workshop that will address public perceptions, marketing, and branding issues related to building strong soil amendment markets. The workshop will include presentations from industry leaders and a facilitated panel discussion that will include questions and comments from the audience. The following important topics will be addressed:
- Fundamental Principles of Branding - Including Product Value and Pricing
- Branding as it Applies to Biosolids, Soil Amendments, and Energy Production
- Historical Problems and Issues in the Southern California Organics and Soil Amendment Markets
- The Roles and Brands of Public Agencies and Private Sector Companies
- Investing in Organics Markets and Brands
- Product Quality Issues
- Contracting Practices that Stabilize/Expand Markets and Support High Prices
- Taking Action - Necessary Changes and Mechanisms for Change
Who Should Attend: Both private sector and public sector marketing personnel, decision makers, and others involved in organics or soil amendment markets.
Don't miss this informative and action oriented event that will help your organization improve its financial performance and lower its risks related to organics management. The workshop is free to Utility Branding Network Members, SCAP Members, ACP Members, and invited guests.
Registration: Although there is no cost to attend the workshop, registration is required. Please complete the attached registration form and return by email (Tammy@utilitybranding.net) or fax (714-378-3375).
Mark your calendars for June 26, 2008.
More information on speakers is coming soon. Contact Gina Melin at the Utility Branding Network gina@utilitybranding.net if you have questions.
About the Utility Branding Network
The Utility Branding Network for water and wastewater agencies is committed to helping utilities better understand branding principles and to help them build a strong brand with their communities. A strong brand increases trust, support, and investment.
If you are not yet a member of the Network, or just want more information, please contact John Ruetten at john@utilitybranding.net or Jeff Mosher at jeff@utilitybranding.net. The Network is administered by the National Water Research Institute (NWRI).
Utility Branding Network
c/o NWRI
18700 Ward Street
P.O. Box 8096
Fountain Valley, CA 92728-8096
(714) 378-3278
www.utilitybranding.net